Marketing Challenges When You Have Multiple Locations

Challenge 1: Trouble Engaging with the Growing Number of Patients

Acquiring new patients is exciting, but it means less if they don’t return when they should. Listening to and engaging with patients is a critical part of healthcare services, but you can’t offer all that attention on your own. Aligning your doctors and practitioners with your plan can help get buy-in and cooperation from all members of the team, but they can get overwhelmed with work.
Fortunately, modern software facilitates a lot of administrative and clerical work, and you should consider the cost-benefit of upgrading your software. You can even integrate many software programs with your own website, allowing patients to schedule appointments online, securely access their records via a patient portal, and even make payments through your website.

Challenge 2: Understanding and Targeting the Local Audience

You’re probably familiar with your audience at the first practice; you understand what services they generally need, the types of messages they respond to, and their cultural and demographic differences. When you grow to new locations, you should quickly learn about the local audience so that you can tailor your services, content, and marketing campaigns.
While market analysis used to primarily involve physically investigating the area, nowadays a lot of the information is at your fingerprints. For example, analyzing search engine queries in the area can tell you what healthcare services that locals are looking for. 
Once you’ve understood your local audience, you can create targeted advertisement campaigns. Pay-per-click (PPC) advertising and search engine optimization (SEO) are promising tools for digital marketing for doctors. You can contact iBoost Healthcare to learn more. We have a variety of experience managing PPC advertising and implementing SEO for plastic surgery or orthodontics to mental health services or routine checkups.